Branding is Leadership - Prof. Dr. Mats Urde - Author, Researcher & Consultant

Shownotes

HBR Article "What does your corporate Brand stand for?"

https://hbr.org/2019/01/what-does-your-corporate-brand-stand-for

The Brand Matrix (English)

https://brandurpublishing.se/

The Brand Matrix (Deutsch)

https://www.amazon.com/-/de/dp/9198936778/ref=sr_1_1?__mk_de_DE=%C3%85M%C3%85%C5%BD%C3%95%C3%91&crid=1OKSP33H986I7&dib=eyJ2IjoiMSJ9.IVoNruSIw-2wkbcw9PA1bkIK_tKEvf_C8yeQJBVJBzTbHl8oLJWeyRJT-mItGVOfC8mPYEglOf8FT5_ztjLHGF0RyNx7LzFm63IbS4i-OuO-lYg3q3hGCK0iKvjjFyzv.MQPvpNMVkU3AsiRP8It3I30YagEVsVkDqqwazMemX6E&dib_tag=se&keywords=Mats+Urde&qid=1734024190&s=books&sprefix=mats+urde%2Cstripbooks-intl-ship%2C157&sr=1-1